The Rise of ‘Brat’ in 2024
According to the Collins English Dictionary, the word of the year for 2024 is “brat”. This term has seen a meteoric rise in popularity, largely stemming from the British artist Charli XCX’s sixth studio album titled “Brat”. Released in June 2024, the album has come to symbolize a cultural movement that embodies rebellion, individuality, and freedom. As a result, ‘brat’ has not only made its mark in music but also in everyday conversations worldwide.
Understanding the Cultural Impact
The definition provided by the dictionary describes “brat” as reflecting a “confident, independent, and hedonistic attitude.” The aesthetics of the album, particularly its striking green color and signature font, quickly transcended music, appearing in social media memes and even influencing political campaign materials. The phrase “brat summer” exemplifies a new lifestyle that resonates with many, encapsulating a sense of youthful exuberance and fun.
Charli XCX’s Influence
Charli XCX has elaborated on the concept of a brat, describing them as individuals who love to have fun, and possess an “honest, rough, and a little unpredictable” nature. This characterization has struck a chord with young audiences globally, cementing the word’s significance in 2024. The choice of ‘brat’ highlights how music and popular culture can influence language and societal movements, affirming the ongoing evolution of expressions that reflect contemporary lifestyles.
